April 15, 2010
For Immediate Release

Mass Save® Launches Energy Efficency Campaign

Taps Power of Boston Red Sox Radio Network to Energize Awareness and Participation by Businesses

Boston, MA (May 2010) — Mass Save® and Red Sox Radio Network have joined forces in a groundbreaking effort to spur energy savings across the Commonwealth with energy efficiency incentives, information, discounts on products and programs. Beginning on April 22, 2010, Massachusetts businesses and residential customers can get in on the game and win big by sharing their energy savings stories.

The partnership with Red Sox Radio Network is part of a larger social marketing effort to get consumers to take advantage of new opportunities in energy efficiency. For businesses, homeowners and renters energy efficiency means cost savings from reduced energy use, at the same time that it results in reduced greenhouse gas emissions, healthier communities and even job creation. That’s the message of Mass Save, a first-of-its-kind, "energy efficiency call-to-action" campaign by a consortium of Massachusetts’ utilities, energy efficiency service providers and the Massachusetts Department of Energy Resources (DOER).

Mass Save represents a statewide coordinated effort to achieve energy savings through innovative programs for electric and natural gas customers. The aggressive three year goal of Mass Save is to ultimately net $4 billion in savings for participating customers. The plan also calls for a savings of close to 2.5 million mega-watt hours of electricity and 45 million therms of natural gas over the three year period. The corresponding reduction in greenhouse gas emissions would be equivalent to the emissions of nearly 40% of the vehicles in Massachusetts.

Sponsors of Mass Save include Bay State Gas, Berkshire Gas, Cape Light Compact, National Grid, New England Gas Company, NSTAR, Unitil, and Western Massachusetts Electric Company, in partnership DOER.

Beginning in April and running through the World Series, Mass Save will target all regions of the state offering consumers the chance to win tickets to Red Sox games, recognition as MassSavers at Fenway Park and on-air mention by Red Sox Radio Network's Joe Castiglione. Mass Save will be gathering stories through submissions by residential and business customers on MassSave.com/playball describing how they have taken charge of their energy use through the Mass Save programs. Selected Mass Save ticket winners may be featured in the media. MassSavers will also have the opportunity to become "ambassadors" and join Wally, the Red Sox mascot as he takes the energy efficiency message out of Fenway and into the community at business association meetings, chambers of commerce events, festivals and fairs.

Business customers will also be eligible for Mass Save honors by taking actions such as having an energy audit, conducting a lighting or equipment motor retrofit, or improving heating and water heating applications. Business customers can improve their bottom line and be nominated for a MassSavers Business or Industry Partner Award. Selected businesses will be recognized for their accomplishments at an exclusive event at Fenway Park and may have the chance to share their story on the radio with WEEI's Joe Castiglione and Dave O'Brien. MassSaver businesses will also have access to materials and tools to help promote the Mass Save program in their communities. Interested industry partners, commercial/industrial and large businesses should contact their utility or energy efficiency service provider Account Representatives or their local energy provider to learn how they can participate in the Mass Save business awards.

For details on energy efficiency programs and incentives your business may be eligible for visit MassSave.com. To submit your energy saving stories, visit MassSave.com/playball.

Mass Save is a public-private partnership of the Commonwealth's energy efficiency program administrators (Bay State Gas, Berkshire Gas, Cape Light Compact, National Grid, New England Gas Company, NSTAR, Unitil, and Western Massachusetts Electric Company) and the Massachusetts Department of Energy Resources (DOER). Designed to provide a wide range of services, incentives, trainings, and information promoting energy efficiency, this statewide partnership helps residents and businesses manage energy costs.

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About the Chamber

The mission of the Blackstone Valley Chamber of Commerce is to promote the economic vitality of the Blackstone Valley and meet the needs of the Chamber's business members, while providing leadership on issues which impact the economy and quality of life in the Valley. The Blackstone Valley Chamber of Commerce serves the eleven towns in the Massachusetts BV Region: Blackstone, Douglas, Grafton, Hopedale, Mendon, Millbury, Millville, Northbridge, Sutton, Upton and Uxbridge. For more information on the Chamber please contact administrator@blackstonevalley.org or call 508 234 9090 X101.